"CAME FROM NOTHING TO CHANGE EVERYTHING"
Zero: it means a reference point for everything, which is also a design philosophy to us. When thing can be brought to its zero ground, its subsequent change from nothing can be tremendous and infinite.
When Design starts at a point where everything is back to its fundamental concerns, a unique design metaphor for particular project would be formulated. Some people may see constaint and limitation as design obstacle; we see them as potential for a unique design solution.